新世纪我国流通企业的经营战略定位──兼论沃尔玛经营之路

• 作 者: 《流通创新理论与对策研究》课题组
• 出 处: 管理世界
• 发表日期: 2002年12期
• 关键词: 战略定位 尔玛 企业竞争 兼论 商业企业 中国零售企业 商业集团 企业流程再造 流通产业 企业再造

一、新世纪我国流通产业所处的环境国内外许多学者都对新世纪我国流通产业所处的环境进行了分析和展望 ①,无论如何表述和归纳 ,我们认为新世纪流通业将呈现的发展趋势不外乎两个核心特点：即全球化与网络化。１．全球化经合组织的一个出版物认为 ,“全球化”一词是美国学者Ｔ

First, the environment in which China’s circulation industry is located in the new century Many scholars both at home and abroad have analyzed and looked forward to the environment in which the circulation industry in our country is located in the new century. In any case, we think that the development trend of the circulation industry in the new century will be presented No more than two core features: globalization and networking. 1. A Global OECD publication believes that the term “globalization” is American scholar