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随着互联网技术的不断进步,电子商务获得了蓬勃发展,成为现代经济生活中不可或缺的一部分。同时,互联网作为新的营销模式,不仅提高了生产效率,对企业生产和营销方式也产生了重要影响,而且给传统营销模式带来了颠覆性的冲击。随着电子商务环境的日益成熟,网络营销模式也应该与时俱进,适应新形势下企业内外经营环境变化的需要。本文对此进行了探讨,以期有一定的借鉴价值和现实意义。
With the continuous improvement of internet technology, e-commerce has flourished and become an indispensable part of modern economic life. At the same time, the Internet as a new marketing model has not only increased production efficiency, but also has an important impact on the production and marketing methods of enterprises and has brought a disruptive impact on the traditional marketing model. With the maturity of e-commerce environment, network marketing model should also keep pace with the times to meet the needs of the business environment within and outside the enterprise under the new situation. This article has carried on the discussion, hopes to have some reference value and the realistic significance.