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家政行业中有两大类企业,一类是以经营某类业务为主的单一型企业,一类是多种业务并存发展的多元化企业。企业在发展过程中对多元化和单一经营战略的选择是因地制宜、因企而异的。《家庭服务》杂志对20家家服企业的负责人进行了问卷调查,调查结果显示采取多元化发展战略的公司占大部分,过半数企业认为多元化发展有利于企业做强,提高竞争优势。
There are two major categories of domestic businesses, one is based on a single type of business-oriented enterprises, one is the diversification of a variety of business coexistence development. Enterprises in the development process of diversification and single business strategy is based on local conditions, due to different enterprises. According to a survey conducted by Family Services magazine on the heads of 20 home-service companies, the survey shows that most companies adopt diversified development strategies, and over half of them think diversification will help enterprises become stronger and their competitive advantages be enhanced.