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在新媒体普及应用的当下,少数民族文化的广泛传播也需要依托新媒体的使用。本文以广西少数民族文化和新浪微博为切入点,浅析微博新媒体广告中广西少数民族文化的植入与传播情况。在分析传播现状与特点的基础上,就如何利用微博对广西少数民族文化进行更好的传播提出合理化建议,以期为其他民族文化借助新媒体进行进一步传播提供借鉴。
Nowadays, with the popularization and application of new media, the widespread dissemination of minority culture also needs to rely on the use of new media. In this paper, Guangxi minority culture and Sina microblogging as a starting point to analyze the new media ads in Weibo Guangxi ethnic minority culture implantation and dissemination. On the basis of analyzing the status quo and characteristics of the dissemination, this paper puts forward some reasonable suggestions on how to make better use of Weibo for the dissemination of Guangxi’s minority cultures with a view to providing reference for the further propagation of other ethnic cultures through new media.