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信息技术的发展为人们的生活带来了很多的便利,加快了人们发展的脚步。就以多媒体而言,其传播方式逐渐多样化,发展十分迅速。不过十几年时间,新媒体技术就已经成为人们生活的一部分,成为人们传播信息的重要途径。基于此,电视广告想要在新场景环境下得到发展,就需要对其广告效果进行研究,并针对当前电视广告效果方面的问题提出几点对策。
The development of information technology has brought a lot of conveniences to people’s lives and accelerated the pace of people’s development. As far as multimedia is concerned, its mode of transmission is gradually diversified and has developed rapidly. However, more than a decade, new media technologies have become part of people’s lives and become an important way for people to disseminate information. Based on this, if the TV advertisement wants to develop in the new scene environment, it needs to study its advertisement effect and propose some countermeasures to the effect of the current TV advertisement effect.