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中油吉林销售分公司始建于1950年,现隶属于中国石油天然气股份有限公司。2003年以来实施的以管理信息系统为平台的成品油零售企业精细化管理,使企业经营获得较好的效果。2003年中油吉林销售分公司汽柴油零售量120多万吨,占全省成品油零售市场70.1％。主营业务收入53亿元,吨油现金营销成本为235元。 管理信息系统平台是应成品油零售企业精细化管理要求而生的。该信息系统从市场、流程、职能三方面进行精细化管理。细分市场:根据货源供应、区域位置、季节变化以及市场对油品品种需求等情况细分市场,制定相应的营销策硼各;细分流程
CNPC Jilin branch was established in 1950, now part of China National Petroleum Corporation. The refined management of refined oil retail enterprises with management information system as implemented since 2003 has enabled enterprises to achieve better results. In 2003, the sales volume of gasoline and diesel in CNPC Jilin Branch exceeded 1.2 million tons, accounting for 70.1% of the province’s refined oil retail market. The main business income of 5.3 billion yuan, tons of cash oil marketing costs 235 yuan. Management information system platform should be refined oil retail business management requirements arising from the fine. The information system from the market, processes, functions of the three aspects of refined management. Market segments: According to the supply of goods, the location of the region, the seasonal changes and market demand for oil products and other market segments, to develop the appropriate marketing strategy boron; subdivision process