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随着互联网的快速发展,以及数字产品和数字贸易的提出,数字化成为全球备受关注的重要课题,尤其是对数字贸易方面的研究显得更为重要。本文基于目前数字贸易的发展现状,一方面,结合相关经济理论,从理论层面分析数字化对产业结构的作用机理;另一方面,基于UNCTAD数字贸易数据和产业结构层次系数构建VAR模型,验证数字贸易与产业结构之间的相关关联,实证结果发现数字贸易对产业升级具有正向作用,且从长期预测结果看,正向作用一直存在。本文以亚马逊的Kindle为例来分析数字产业对传统产业的影响,从Kindle的商业模式、市场优势以及未来发展趋势分析了数字化给传统产业带来的冲击。为此提出相关建议,希望为传统产业转型发展提供帮助。此外,本文也对中国未来数字贸易发展提出几点建议,应该把握数字贸易发展规则的发展方向,积极探索未来数字贸易发展路径。
With the rapid development of the Internet and the introduction of digital products and digital commerce, digitization has become an important issue of great concern in the world. In particular, research on digital commerce is even more important. Based on the current development of digital trade, on the one hand, combined with relevant economic theory, the mechanism of digitalization on industrial structure is analyzed theoretically; on the other hand, VAR model is constructed based on UNCTAD digital trade data and industrial structure hierarchy coefficient to verify that digital trade And the correlation between the industrial structure, the empirical results found that digital trade has a positive effect on industrial upgrading, and from the long-term forecast results, the positive effect has been there. This article uses Amazon’s Kindle as an example to analyze the impact of digital industry on traditional industries. The impact of digitalization on traditional industries is analyzed from the Kindle’s business model, market advantages and future trends. To this end put forward relevant proposals, hoping to provide help for the transformation and development of traditional industries. In addition, this article also made some suggestions on China’s future digital trade development. We should grasp the development direction of digital trade development rules and actively explore the future digital trade development path.