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我国高校团组织是从思想与文化建设方面协助高校党组织培养高素质社会主义事业接班人的。高校团组织要想做好思想与文化建设,就要很好地利用网络文化建设与传播。高校团组织工作者应该积极研究传播学方面的理论知识,很好地利用网络文化传播进行团组织文化建设工作。为此,由董璐编著的《传播学核心理论与概念(第二版)》是一本有关传播学概念和理论基础的读物,作者从纵横两个方向与角度梳理
Our college and university league organization is assisting the party organizations in colleges and universities to train the successors of the high-quality socialist cause from the ideological and cultural aspects. In order to do a good job in ideological and cultural construction, the university league organizations should make good use of the network culture construction and dissemination. Organizational workers in colleges and universities should actively study the theoretical knowledge of communication studies and make good use of the network culture to carry out the cultural construction of the CYL organizations. To this end, edited by Dong Lu “core theory and concept of communication (second edition)” is a book on the concept of communication and the theoretical basis of reading, the author combed from both vertical and horizontal point of view