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随着社会的日益发展,科技的不断创新,新媒体在人们的生活中占据着越来越重要的位置,这也是传统媒体在发展上面临的最大阻力。如何积极面对困境,力求发展,是目前传统媒体所要解决的根本问题。像报刊这种传统意义上的媒体正在逐渐被人们忽视,地市报作为报刊的一个重要子项,其发展前景的好坏直接影响到报刊的未来发展趋势与存亡,所以非常有必要认清楚当前新媒体攻势下地市报的发展与挑战状况。
With the continuous development of society and constant innovation of science and technology, new media occupies an increasingly important position in people’s lives. This is also the biggest obstacle to the development of traditional media. How to actively face difficulties and strive for development is the fundamental issue to be solved by traditional media at present. Media such as newspapers in the traditional sense are gradually being neglected. As an important sub-item of newspapers and periodicals, the development prospect of newspapers directly affects the future trends and survival of newspapers and periodicals. Therefore, it is very necessary to recognize the current situation The Development and Challenges of Local Newspaper under the New Media Offensive.