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最近几年来,中国举办许多世界性的活动,并均获得了显著的成功,通过这些活动,中国将古老的文明和强盛的综合国力展现在全世界的面前,也因此中国传统元素在品牌塑造中得到了广泛的应用。而且中国传统元素在国际的品牌塑造中受到了热烈的追捧。本文将主要分析中国传统元素在现代企业品牌塑造中存在的问题及发展策略,并阐述其应用。
In recent years, China has held many world-wide activities and achieved remarkable success. Through these activities, China shows the ancient civilization and its powerful overall national strength in front of the world. Therefore, the traditional elements of China in brand building Has been widely used. And Chinese traditional elements in the international branding has been warmly sought after. This article will mainly analyze the existing problems and development strategies of traditional Chinese elements in the branding of modern enterprises, and expounds their applications.