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所谓企业营销文化是贯穿于企业整个营销活动过程中的一系列文化理念、指导思想以及与营销理念相适应的规范制度等的总称。广义地讲,任何产品产出都有一定文化的烙印,任何商业贸易活动都是在一定的文化背景下进行的,企业的经营理念、营销道德都会在企业的营销活动中有所体现,尤其是先进的营销策略更是努力将文化要素融入本企业的各个领域之中。这是营销文化的主要内容,它通常表现在企业与产品命名、商标和广告等几方面。企业命名的文化内涵重人和,择商号,致力挖掘企业名称的文化底蕴。北京同仁堂集团公司“济
The so-called corporate marketing culture is running through the entire process of marketing activities in a series of cultural concepts, guiding ideology and marketing philosophy to adapt to the norms of the general term. Broadly speaking, any product output has a certain culture of the brand, any commercial activities are carried out under a certain cultural background, business philosophy, marketing ethics will be reflected in the marketing activities of enterprises, especially Advanced marketing strategy is more efforts to integrate the cultural elements of the enterprise in all fields. This is the main content of the marketing culture, which is usually manifested in several aspects of business and product naming, trademarks and advertising. The cultural connotation of enterprise named heavy people, choose business, is committed to tap the corporate culture of the name. Beijing Tong Ren Tang Group Company "economy