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报纸上刊有一定数量的广告文字。据我所知,报纸广告目前一般是由报社广告科经办的,广告文字的编辑和审定,也主要由广告科来把这个关,于是编辑部也就可能不甚介意了。殊不知,广告文字也是整张报纸的一个构成部分,稍一疏忽,错词和错字就会“漏”了出去,在读者中造成不良的影响。而这种情形,时有所见。比如,文汇报去年12月4日第四版上,登了福州香料总厂的一则大广告,将“居家旅行,必备良药”的“旅”字误写成“(?)”字。有一个小学生为此查了字典,结果查不到。
The newspaper has a certain number of ad texts. As far as I know, newspapers and advertisements are generally run by newspapers and advertising agencies. Editing and validating of ad texts are also mainly handled by the Advertising Section. Therefore, the editorial department may not mind it very much. As everyone knows, ad text is also an integral part of the entire newspaper, a little oversight, the wrong words and typos will “leak” out, causing adverse effects in the readers. This situation, from time to time see. For example, on the fourth edition of December 4 last year, Wen Wei Po posted a big advertisement in the Fuzhou Spice Factory and mistyped the word “(?)” For the word “brigade” of “home travel and necessary medicine”. There is a primary school students check the dictionary, the results can not be found.