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互联网从诞生以来,其发展速度惊人:用户数突破5000万仅用了短短4年时间,而为了达到同数量的用户,电视用了13年,收音机则用了38年,就连个人计算机也用了16年。网络正在缔造新的商业格局,打破旧的商业习惯,对企业管理和行为方式形成了前所未有的挑战。 21世纪的到来带来了许多新的市场机会,但其中只有一个真正重要的机会,那就是电子商务。网络营销是电子商务的基石,对普通百姓而言,比起听来玄机很深的电子商务,网络营销可能更接近大众生活。但是,对于网络营销这一崭新的商业命题,存在着很多认识上的误区。过度的炒作造就了许多有关网络营销的神话。这些神话归结起来主
Since the birth of the Internet, its growth rate has been staggering: the number of users exceeded 50 million in just 4 years, and in order to reach the same number of users, the television took 13 years and the radio took 38 years. Even the personal computer Spent 16 years. The network is creating a new business landscape that breaks the old business habits and poses an unprecedented challenge to business management and behavior. The advent of the 21st century has brought many new market opportunities, but there is only one really important opportunity that is e-commerce. Internet marketing is the cornerstone of e-commerce, for ordinary people, compared to the elusive deep hearings e-commerce, online marketing may be closer to the public life. However, there are many misunderstandings about the brand-new commercial proposition of internet marketing. Excessive speculation created a lot of myths about online marketing. These myths boil down to Lord