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消费者的需求正在改变。以前的消费者愿意在各种利与弊之间进行权衡,但现在新一代的公司用更好的产品和服务教育了消费者,让他们不愿再“委曲求全”。一直以来,很多品牌都会将“环保生态”作为品牌的一大卖点,认为生态环境友好型的产品或者品牌,会让消费者认为,品牌在保护环境,以此增强消费者对品牌的好感度,进而对销售带来正面的效果。但实际上,现在的消费者并不买账。Zenith Optimedia最近的一项调查显示,对“绿色环
The needs of consumers are changing. Former consumers are willing to weigh the pros and cons, but now a new generation of companies educates consumers with better products and services, leaving them unwilling. All along, many brands will be ”eco-friendly “ as a major selling point of the brand that eco-friendly products or brands, consumers will think that the brand in the protection of the environment, in order to enhance consumer brand Sensitivity, which in turn has a positive effect on sales. But in fact, consumers do not buy it now. A recent survey by Zenith Optimedia shows that ”green rings."