论文部分内容阅读
老年服装具有广阔的市场前景。然而,当前老年服装市场存在着明显的供需矛盾,要解决这一矛盾,必须深入了解老年人的消费观念及服装态度,并根据老年人服装消费观念的特点开发服装产品并采取相应的营销策略。采用问卷调查的形式对南方地区191名老年人进行了抽样调查,用社会科学统计软件SPSS对数据进行处理,分析了南方地区老年人消费观念及服装态度的特点,并对如何根据老年人服装消费观念的特点开发老年服装产品提出了建议。
Elderly clothing has broad market prospects. However, there is a clear contradiction between supply and demand in the current aged clothing market. To resolve this contradiction, we must understand the consumer attitudes and attitudes of the elderly deeply and develop the clothing products and adopt the corresponding marketing strategies according to the characteristics of the elderly consumer clothing. A questionnaire survey of 191 elderly people in the southern region were conducted a sample survey using social sciences statistical software SPSS data processing, analysis of the elderly in the southern part of the concept of consumer attitudes and attitudes of clothing, and how the elderly clothing consumption The concept of the characteristics of the development of the elderly clothing products made recommendations.