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市场营销是一门操作性、实践性极强的专业,校内实训超市和校外实践基地是保证实践教学效果、提高实践教学质量的重要物质基础,是专业教学的重要一环。实践教学是高等院校根据专业培养目标的要求,有计划地组织学生以获取感性知识,进行技能训练,提高综合素质,培养创新精神及实践能力的各种教学形式的统称。在整个教学过程中,实践教学具有理论教学不可替代
Marketing is an operational and highly practical specialty. The practical training centers and extracurricular practice bases in schools are important material bases for ensuring the effectiveness of practical teaching and improving the quality of practical teaching. It is also an important part of professional teaching. Practice teaching is a general term for various teaching forms of higher education institutions according to the requirements of professional training objectives, systematically organizing students to acquire perceptual knowledge, carrying out skills training, improving overall quality, cultivating innovative spirit and practicing abilities. Throughout the teaching process, practical teaching can not be replaced by theory teaching