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●地方台封杀央视广告黄金段位●再打“标王”牌能否奏效●六千多万广告费值不值两个月前,在中央电视台广告黄金段位竞标会上,山东秦池酒厂以6666.669888万元的投标金额力挫群雄,一举夺得“中国标王”称号,惊讶之余,人们自然要问,这匹被称为“黑马”的企业,夺标后是否也会像前两任“标王”一样创出巨大效益? 疑问是有根据的。“孔府家酒”、“孔府宴酒”先后荣任“标王”,轰动效应已成过去,再打“标王”牌恐难以奏效:
● local station block CCTV advertising gold block ● re-play “standard Wang” card can work ● more than 60 million worth of advertising worth two months ago, the CCTV ads gold bid competition, Qin pool winery in Shandong 66,666,669,888 ten thousand yuan of the bid amount of frustration, in one fell swoop won the title of “Chinese superstar”, surprised, people naturally ask, this is known as “dark horse” business, whether after winning the bid will be like the previous two “standard Wang ”as a huge profit? Question is based on. “Confucian house wine”, “Confucius feast wine” has served as “standard king”, the sensational effect has become the past, call “standard king” card fear difficult to work: