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十年前的中国人是这样生活的:“8小时工作、8小时睡觉、8小时休闲”——“三分天下”;然而现在,几乎占去一年1/3时间的各种假期已经彻底改变了中国人的生活。国人已彻底地被“假日”包围了。越来越多的假日,为广告传播制造了更多的信息出口。其中,春节与“五一”劳动节、“十一”国庆节三大假日区间一起形成了中国经济“假日广告”的几大黄金区域。 “假日”之所以成为“经济”是因为,假日使消费者的购物欲望进一步被激发;假日成为了消费者的一个新购买动机。假日不仅包含了团圆、喜庆、走亲访友等意义,而且是大幅增加消费、促进经济有效增长
Ten years ago, the Chinese lived like this: “8 hours of work, 8 hours of sleep, 8 hours of leisure” --- “three points of the world”; but now, it takes almost 1/3 of the time each year. Holidays have completely changed the lives of Chinese people. The Chinese have been completely surrounded by “holiday”. More and more holidays have created more information exports for advertising. Among them, the Spring Festival and the “May 1” Labor Day, “Eleventh ” National Day holiday three major holiday regions together formed the Chinese economy “holiday advertising ” several golden areas. The reason that “holiday” has become “economy” is because holidays make consumers’ desire for shopping more exciting. Holidays have become a new purchasing motivation for consumers. Holidays not only include meanings such as reunion, celebrations, visiting relatives and friends, but also significantly increase consumption and promote economic growth.