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当前企业之间的竞争已经超越了资金、技术、人才、设备等传统因素,企业文化建设的完善与否才是企业间竞争的焦点,因为企业文化就是一种资本,一种竞争力和一种品牌,犹如汽车的发动机,是动力之源。任何事物一旦赋予了文化的内涵,就有了较高的知名度和影响力。在市场经济的条件下,这也意味着是一种不尽的财富。在当今社会和未来,只有那些建立起以企业文化为依托的战略性成功要素和地位的企业才能够取得长期的竞争优势,并在竞争中不会遭到淘汰。
The current competition among enterprises has gone beyond the traditional factors such as capital, technology, personnel and equipment. The improvement of enterprise culture is the focus of competition among enterprises because it is a kind of capital, a kind of competitiveness and a kind of competitiveness Brand, like a car engine, is the source of power. Once everything has given the cultural connotation, it has a higher visibility and influence. Under the conditions of a market economy, this also means an endless wealth. In today’s society and in the future, only those enterprises that establish the strategic success factors and position relying on corporate culture can gain a long-term competitive advantage and will not be eliminated from competition.