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房地产商开发的是有物理属性的房子，消费者购买的是有情感和精神寄托的品牌，产品将很快被竞争者超越，而品牌却可以长盛不衰。
Real estate developers develop houses with physical attributes. Consumers buy brands that are emotionally and emotionally placed. Products will soon be surpassed by competitors, while brands will flourish.