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本文以作者在澳大利亚Uniting教堂实际体验为基础,阐释了教堂“营销”的过程,分析了教堂“营销”的本质,最后结合我国企业的实际,提出了教堂“营销”对我国企业营销的启示。
Based on the author’s actual experience in Uniting Church in Australia, this paper explains the process of church “marketing ”, analyzes the essence of church “marketing ” and finally puts forward the concept of “marketing ” Enlightenment of Enterprise Marketing in China.