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为了引导企业的生产活动,同时也为评价出版企业的竞争力提供全面、客观的标准,文章提出以企业文化软实力和市场竞争力为依据来构建出版企业的竞争力评价指标系统。在此基础上,分别从社会影响力、文化感召力、资源整合能力、资源运用能力、业务发展能力和风险抵抗能力六个方面对出版企业的竞争力评价体系作详细的分解,并对各指标含义进行了解释。
In order to guide the production activities of enterprises, but also provide a comprehensive and objective standard for evaluating the competitiveness of publishing companies, this paper proposes to build a competitiveness evaluation index system based on the soft power of corporate culture and market competitiveness. On this basis, the dissertation analyzes the evaluation system of the competitiveness of publishing enterprises in detail from the aspects of social influence, cultural charisma, resource integration ability, resource utilization ability, business development ability and risk resistance ability, The meaning is explained.