论文部分内容阅读
品牌经营战略,作为东航五大战略重点之一,对于提升公司形象,提升公司竞争力有着积极的作用。笔者认为,品牌传播是实现品牌经营战略必不可少的一项内容,传播之道主要有三个方面:
As one of the five strategic focuses of China Eastern Airlines, the brand management strategy plays a positive role in enhancing the corporate image and enhancing the competitiveness of the Company. The author believes that brand communication is an indispensable part of brand management strategy. There are mainly three aspects of communication: