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2007年,索尼影娱(SPE)的首席执行官迈克尔·林顿在《华尔街日报》发表“全球化与文化多元化”一文,维护公司不断增长的全球业务,即,为了因应全球市场而扩张英语媒体,并实现当地语言制作的策略。林顿认为,这一策略是好莱坞没有带来全球同质化效应的证据。刚好相反,这一策略是世界正在改变好莱坞工作方式的证据。因而,为了满足全球不同区域文化增长的需求而实现制作、营销和发行的联姻,为其量身定制产品是有意义的。~①除了运用全球化的修辞,林顿试图避开对好莱坞制片厂文化帝国主义和同质化
In 2007, Michael Linton, CEO of Sony Pictures Entertainment (SPE), published a paper entitled “Globalization and Cultural Diversity” in the Wall Street Journal to safeguard the company’s growing global operations, that is, to respond to the global marketplace Expanding the English media and implementing strategies for local language production. According to Linton, this strategy is evidence that Hollywood has no global homogenization effect. On the contrary, this strategy is evidence that the world is changing the way Hollywood works. Therefore, in order to meet the needs of cultural growth in different regions of the world, the marriage of production, marketing and distribution makes sense for the tailor-made products. In addition to using global rhetoric, Lynton tried to evade the cultural imperialism and homogenization of the Hollywood studios