聪明绝“顶”的点子

• 作 者: 华祥
• 出 处: 企业研究
• 发表日期: 1995年09期
• 关键词: 饮食卫生 消费欲望 顾客要求 总经销商 生发剂 宣传效应 资金周转 使人 市场竞争 商业奇才

许多精明的企业家和广告商,以新奇的“头上”创意,聪明绝“顶”的经营点子,激发人们的消费欲望。这类故事搜集起来还真不少。 英国伦敦有一家名不见经传的小饭店,生意十分兴隆,终日门庭若市。究其原因,主要是它的广告引人注目:“本店饮食卫生无与伦比——汤菜中任何时候都见不到一根毛发。”原来,这家饭店的全体人员一律谢顶剃成光头,一毛不拔的秃顶掌勺端饭,当然“见不到一根毛发”,吸引了众多顾客放心而来,满意而归。

Many savvy entrepreneurs and advertisers are stimulating people’s desire for consumption with novel “head-up” ideas and smart “top” business ideas. There are a lot of such stories collected. There is a little-known small hotel in London, England. The business is very prosperous and it is always on the market. The reason is mainly that its advertisement attracts people’s attention: “Our food hygiene is unparalleled - no hair can be seen at any time in the soup.” Originally, all the staff of this restaurant were shaved and shaved, and they were very hard-edged. The bald-headed rice cooker, of course, “can’t see a single hair,” attracting many customers to come and be satisfied.