【摘 要】
：
产业生命周期规律是产业发展的基本规律。产业发展与产业内企业市场营销战略之间具有一定的内在逻辑关系。以此为起点,简要阐述企业生命周期规律的基础上,分析企业生命周期与
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产业生命周期规律是产业发展的基本规律。产业发展与产业内企业市场营销战略之间具有一定的内在逻辑关系。以此为起点,简要阐述企业生命周期规律的基础上,分析企业生命周期与企业营销战略的相互影响力,希望为现代企业的营销战略提供一些新的启示。
The law of industrial life cycle is the basic law of industrial development. There is a certain inherent relationship between industrial development and enterprise marketing strategy in the industry. As a starting point, a brief exposition of the law of the enterprise life cycle, based on the analysis of the interaction between the enterprise life cycle and the marketing strategy, hopes to provide some new inspiration for the marketing strategy of the modern enterprise.
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