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说句玩笑话,在这个没有法定广告行业15%佣金的中国广告市场,事实上,我甚至不知道还有什么是所谓的广告行业的地区优势,只有连外国人都看不懂的规律需要我们中国广告人自己来给出答案。上海的本土广告公司相对于北京、广州来说,声音是小了一些,规模也秀气了一些,但如果把上海的广告优势简单地归结成为:在于大量的外企广告公司的驻足,我认为是不全面的。上海的本土广告公司在整个中国广告业与国际广告业的交手中付出了巨大的利益代价(4A 的来临曾经让我们丝毫没有准备)。可能其他地区的广告公司只需要一杯茶酒,一份热情就能获得业务,但上海的同行们却有时不知道差错出在什么地方!难得的是他们竟然可以坚持下来,把困难作为
To joke about it, in fact, I do not even know what is the regional advantage of the advertising industry in this Chinese advertising market where there is no 15% commission in the statutory advertising industry. Only laws that foreigners can not understand need us Chinese advertisers to give their own answer. Compared with Beijing and Guangzhou, the local advertising companies in Shanghai have a smaller voice and a more delicate atmosphere. However, if the advantages of advertising in Shanghai are simply summed up as follows: I do not think there is a large number of foreign advertising companies that stop comprehensive. Shanghai’s local advertising agency paid a huge price for the entire advertising industry in China and the international advertising industry (the advent of 4A once gave us no preparation). Maybe advertising agencies in other regions only need a cup of tea and wine, a passion to get business, but Shanghai colleagues sometimes do not know where the error lies! Rare is that they could even stick to difficulties as a