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标志设计是一种大众传播的符号,它以简洁精练的形象传达明确的、特定的信息和含义,具有超越语言和文字的功能性。标志设计要求概括洗练、言简意赅、结构严谨、特征突出,通常是一笔多用,一形多义。简言之:用少而精的表现形式去传达丰富的设计内涵。“平中求奇”手法的运用为标志设计开辟了更为广阔的天地。大大增强了标志设计的视觉冲击力加强了人们的注意,使其更快、更有效的传播。
Logo design is a symbol of mass communication that conveys clear, specific messages and meanings in a concise and concise manner, with functionality that goes beyond language and text. Mark design requirements outlined concise, concise, structured, prominent features, usually a multi-purpose, one form of polysemy. In short: the use of less sophisticated forms to convey a wealth of design content. “Pingqin odd ” The use of techniques for the logo design has opened up a broader world. Significantly enhanced the visual impact of logo design to enhance people’s attention, make it faster and more effective dissemination.