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市场份额是企业非常关注的一个指标,是反映企业成绩大小甚至成败的量化指标之一,也是企业市场地位和竞争能力最直观的体现。文章从市场份额的影响因素、增加市场份额的几种方法、对市场份额的认识误区、实现市场份额的两大跨越及对市场份额的辩证思考等几方面阐述了市场份额的重要性,对企业经营管理人员和市场营销人员有一定的启发。
Market share is an indicator that the enterprise is very concerned about. It is one of the quantitative indicators that reflects the size, success or failure of the enterprise. It is also the most direct manifestation of the market position and competitiveness of the enterprise. The article elaborates the importance of market share in terms of influential factors of market share, several ways to increase market share, misunderstandings of market share, two major leaps in market share and dialectical thinking of market share. Management and marketing staff have some inspiration.