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随着移动网络时代的到来,广播要想在日益激烈的市场竞争中赢得更多的受众,不断扩大市场占有率,非常艰难。而微信作为移动网络时代的一个新型传播媒介,因其具有很多传统媒体所不具备的优势,而被广大受众所接受。现在,很多人正拿着手机,通过微信来传递信息,发送自己的所见所闻所想,其受众非常广泛。但在笔者看来,广播与微信却存在着较多的共性,若能充分挖掘这些共性,将两者有
With the advent of the mobile Internet era, it is very difficult for broadcasting to win more audiences in the increasingly fierce market competition and continuously expand its market share. WeChat, as a new type of media in the era of mobile Internet, is accepted by the majority of audience because of its advantages that many traditional media do not have. Now, many people are holding a cell phone, through the WeChat to send messages, send what you want to see and hear, its audience is very wide. However, in my opinion, radio and WeChat exist more common, if we can fully tap these commonalities, the two have