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相较于传统媒体,以微信、微博等为代表的社交媒体;以及以网页、贴吧等为代表的网络媒体的新媒体开创了媒体信息传播速率的先河,但是其在弘扬主旋律、传播正能量方面却有所欠缺,至于社会公信力和先天引导力更是逊于传统媒体。本文从新媒体时代下新闻舆论现状入手,探讨了新闻舆论的发展对策,以期为新闻舆论在新形势下的发展提供参考。
Compared with traditional media, social media represented by WeChat and Weibo, etc., as well as new media of online media represented by web pages, post bars and the like, have created precedence for the rate of media information dissemination. However, they are carrying forward the theme and spreading positive energy But there is a lack of aspects, as social credibility and innate leadership is even worse than traditional media. This article starts with the current situation of news media under the new media era and explores the development strategies of news media in order to provide a reference for the development of news media in the new situation.