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Q:在品牌建设上,中国企业在面对很多强大的国外品牌时,应该用何种战略与之竞争?A:李宁品牌怎么创建,在哪里竞争,有什么样的竞争方法,这是我们管理层需要面临和回答的问题。李宁作为一个后来者,我们的劣势就是规模比较小,可应用的资源比较少,但我们也有后发优势。回顾李宁19年来的发展,我觉得我们首先是得益于中国体育行业的快速增长。在过去的十几年当中,中国的体育产业每年都以20%以上的速度在增长。现在全球不管经济界还是政治界都在关注中国,目前的体育行业,中国市场也是最大的、发展最快的市场。
Q: In the brand building, Chinese enterprises in the face of many strong foreign brands, what strategy should be used to compete with it? A: Li Ning brand how to create, where competition, what kind of competitive approach, which is our management Layers need to face and answer the question. Li Ning as a latecomer, our disadvantage is that the scale is relatively small, the available resources are relatively small, but we also have the advantage of later. Looking back on the development of Li Ning over the past 19 years, I think we first benefited from the rapid growth of China’s sports industry. In the past decade or so, China’s sports industry has been growing at a rate of over 20% annually. Nowadays, regardless of economic or political circles in the world are paying attention to China. In the current sports industry, the Chinese market is also the largest and fastest growing market.