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营销平台:互动通hdt Mobile移动数字广告平台服务机构:互动通控股集团案例概述:优衣库结合品牌与年轻人的共通点,创造年轻人喜爱的产品与内容,借助年轻人聚集的平台传播,让品牌理念深入年轻人心中。通过打造“粉丝即网红”的数字体验新生态,让年轻用户自发创造内容、参与讨论,成为品牌代言人,从而带动更多年轻人及其他用户关注优衣库,提升购买欲。创新要点:深刻洞察年轻人,了解年轻人的兴趣(爱时尚、爱穿搭、爱上
Marketing Platform: Interactive hdt Mobile Mobile Digital Advertising Platform Service Agency: Interactive Hutchison Group Case Overview: UNIQLO brand and young people in common, to create products and content of young people love, with young people gathered platform spread, so that the brand Idea deep into the hearts of young people. Through the creation of “fans that the net red ” digital experience of new ecology, so that young users spontaneously create content, participate in the discussion, as a brand ambassador, so as to lead more young people and other users concerned about UNIQLO, to enhance the desire to buy. Innovation points: a profound insight into young people, young people to understand the interest (love fashion, love outfit, fall in love