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一项好的技术很容易成为一个产品的usp,也就是独特的销售主张,俗称卖点。但是如果技术一般怎么办?那么就在平庸的技术中提炼出一种卖点了。当这种做法成功了之后,就会被纷纷效仿,所以很多平常的技术加上一个生造的术语就成了营销炒作,当消费者面对术语繁多的同类产品的时候,就好像一个少女无法分辨两个面貌相似但是善恶各异的同胞兄弟。所以消费者往往会发出:“这是真的能做到xxx,还是一种概念炒作?”的疑问。在房地产、家装、家电等行业都会有概念炒作的行为。有时候这种炒作可以帮助商家快速被记忆,如果不伤害消费者的利益还好,如果触动了顾客利益,那么就是一种恶行
A good technology can easily become a usp product, which is unique sales proposition, commonly known as selling point. But if technology in general how to do? Then in the mediocre technology to extract a selling point. When this approach is successful, it will be followed one by one, so many common technologies and a term created become marketing hype, when consumers face a wide range of similar products, like a girl can not Identify two similar but good and evil brothers and sisters. Therefore, consumers often issue: “This is really able to do xxx, or a concept speculation? ” Doubt. In the real estate, home improvement, home appliances and other industries will have the concept of hype behavior. Sometimes this speculation can help businesses quickly be remembered, if not harm the interests of consumers, if the interests of the customer touched, then it is a bad deed