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赠品促销是市场上最为常见的一种促销形式,应该讲,赠品促销已经成为企业和各级代理商提升销售业绩和品牌影响的不二法则,是每一个营销工作者手中用来引爆市场的一把利器。 赠品顾名思义就是用来促进主体销售的辅助性产品,运用赠品促销策略至少可以实现两个目标:一是促进产品销售(短期目标);二是提升产品品牌(长远目标)。因此在选择促销性产品时最重要的就是将这两个目标合而为一,发挥其最大的辅助贡献作用。但目前有些企业对于促销赠品的设计和策划太过随意,造成赠品促销中的几大误区:
Premium promotion is the most common form of promotion on the market. It should be said that premium promotion has become the rule of thumb for enterprises and agents at all levels to improve sales performance and brand influence. It is one of the marketing activities for every marketing worker to detonate the market. Cutlery. Giveaways as the name implies is used to promote the main sales of complementary products, the use of promotional gifts strategy to achieve at least two goals: First, to promote product sales (short-term goal); Second, enhance the brand (long-term goal). Therefore, in the selection of promotional products, the most important thing is to combine these two goals into one, to play its largest subsidiary contribution. However, at present, some enterprises design and plan promotional gifts too random, causing several misleading promotional gifts: