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本文主要以文献资料法、专家访谈法对体育传媒在竞技体育产业中的活动情况进行研究认为:体育传媒作为体育产业领域的新兴产业,在竞技体育产业化道路上,两者相互映衬、共同发展。本文通过对体育传媒在竞技体育产业化过程中两者的互动、发展和对对方的作用进行研究,旨在希望通过研究能为二者的双赢提供有力的参考。
This paper mainly studies the sports media’s activities in the competitive sports industry based on literature review and expert interviews. As a new industry in the sports industry, the sports media are mutually beneficial and common development on the path of competitive sports industrialization . Through the study of the interaction, development and role of sports media in the process of industrialization of competitive sports, this article aims to provide a powerful reference for the win-win situation of both sports through research.