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数字电视与视听新媒体的迅猛发展使传统收视调查行业面临转型的契机,传统收视调查公司与多元背景的新兴调查主体开始探索新的收视调查方法,并积极推动新调查技术的市场运用,新型的收视数据采集格局正在加紧形成。一、数字电视与视听新媒体发展为收视调查行业转型带来契机
With the rapid development of digital television and audio-visual new media, the traditional viewing industry is facing an opportunity to transform itself. The traditional viewing companies and emerging investigators with diverse backgrounds are beginning to explore new methods of viewing surveys and actively promote the market application of new surveying technologies. Viewing data collection patterns are stepping up. First, the development of digital television and audiovisual new media has brought opportunities for the restructuring of the survey industry