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构建旅游目的地营销系统是促进新乡市旅游业发展的必然趋势。文章在分析旅游目的地营销系统(DMS)的基本框架的基础上,探讨了新乡市DMS建设的措施,提出了它能够充分展示新乡旅游目的地形象,使旅游企业和旅游消费者同时受益。
Constructing tourism destination marketing system is an inevitable trend to promote tourism development in Xinxiang City. Based on the analysis of the basic framework of tourism destination marketing system (DMS), the article discusses the measures for DMS construction in Xinxiang City and puts forward that it can fully display the image of Xinxiang tourism destination and make both tourism enterprises and tourism consumers benefit at the same time.