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生产性企业市场销售宣传多以广告形式出现,而航空企业与生产性企业有所不同,由于航空企业的飞机特征本身具有特有的广告性质,因此,航空企业通常不作广告,市场销售的宣传也多是针对季节特点进行的航线网络宣传较多,但如何在抓住旺淡季市场销售宣传基础上,进一步挖掘潜力,促进市场销售呢?笔者以多年从事航空企业宣传实践的经验与体会,谈谈自己对促进航空企业市场销售的宣传策略。策略一:产品宣传产品是企业生产的重要产物,是企业生存、发展之本。它包括服务产品、营销产品等。航空公司一向高度
Produced by the marketing of commercial enterprises to appear in the form of advertising, and aviation companies and production companies are different, because the characteristics of the airline's aircraft itself has a unique advertising nature, therefore, airlines usually do not make advertising, marketing more publicity Is based on the characteristics of the season route network more publicity, but how to seize the pros and cons of season marketing based on publicity to further tap the potential to promote market sales? The author for many years engaged in publicity practice of aviation companies experience and talk about their own Propaganda strategy to promote marketing of aviation enterprises. Strategy One: product promotion Product is an important product of enterprise production, is the survival, development of the enterprise. It includes service products, marketing products and more. Airlines have always been high