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在产业的冰河期,如何通过强化管理而求得生存机会,显然是当下中国工程机械行业的共识。山河智能骨子里那种湖南人“吃得苦、霸得蛮”的精神,结合务实、细致的财务精益化策略,很可能是其守望春天的最大资本。冯跃认为,内涵式增长是工程机械行业走出困境的长远策略。“从2011年起,我们这个行业的现状就是——谁做好过冬的准备,谁就能熬到春天。”山河智能装备股份有限公司CFO冯跃坦然解读着全行业空前的冰河期。统计数据显示,2012年11月全国工程机械行业完成工业总产值429.63亿元,同比下滑15.82%
In the glacial period of the industry, how to seek survival opportunities through strengthening management is obviously the consensus of the current Chinese construction machinery industry. The spirit of the intellectuals in the mountains and rivers, such as Hunan people, “eat hard, bully” spirit, combined with pragmatic and meticulous financial lean strategy, is likely to be its watch the spring of the largest capital. Feng Yue believes that the connotation of growth is the construction machinery industry out of predicament long-term strategy. “From 2011 onwards, the status quo in our industry is - who prepared for the winter, who will be able to stay up until spring.” Feng Yue, CFO of Sunward Intelligent Equipment Co., Ltd. frankly read the industry-wide glacial period. Statistics show that in November 2012 the country’s construction machinery industry to complete the gross value of industrial output 42.963 billion yuan, down 15.82%