论文部分内容阅读
一、企业文化推动企业提高核心竞争力国际著名的兰德公司经过长期研究发现,企业的竞争力可分为三个层面:第一是产品层,包括企业产品生产及质量控制能力、企业的服务、成本控制、营销、研发能力;第二是制度层,包括各经营管理要素组成的结构平台、企业内外环境、资源关系、企业运行机制、企业规模、品牌、企业产权制度;第三是核心层,包括以企业理念、企业价值观为核心的企业文化、内外一致的企业形象、企业创新能力、差异化个性化的企业特色、稳健的
First, the corporate culture to promote enterprises to enhance their core competitiveness Internationally renowned RAND company found after a long period of study, the competitiveness of enterprises can be divided into three levels: The first is the product layer, including the production of enterprise products and quality control capabilities, corporate services , Cost control, marketing, research and development capabilities; the second is the institutional level, including the composition of the various management elements of the platform, internal and external environment, resource relations, business operation mechanism, business size, brand, enterprise property rights system; the third is the core layer , Including corporate philosophy, corporate values as the core of corporate culture, internal and external consistent corporate image, corporate innovation, differentiated personalized corporate features, steady