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品牌全球化现已来临,中国品牌没有选择权。然而,我国许多品牌运作还十分稚嫩,这不能不让国人忧虑。以下列举事关品牌运作中亟待突破的十大致命弱点,供君参考。品牌意识薄弱现今谁都否认不了,我们已生活在一个品牌时代。但中国有太多的企业依然停留在产品观念上,而忽视品牌的创立,品牌经营的“门外汉”还大有人在。许多企业普遍认为做品牌是个漫长的过程,投入也是为他人做嫁衣,等不到收获的那一天。品牌意识的淡薄,导致企业只能赚取少而又少的一点加工费。更有甚者,过分依赖他人的品牌,无法享受到来自自身品牌的丰厚利润;更可悲的是,企业的劳动成果只以低价倾销的形式给“泼出去”。鉴于此,我们的企业必须在服务、质量等
Brand globalization is now approaching, Chinese brands have no choice. However, many of our brand operations are still immature, which can not but let people worry. The following list of issues related to brand operation in the urgent need to break through the top ten fatal weaknesses for your reference. Weak brand awareness No one can deny now, we have lived in a brand era. However, there are still too many enterprises in China still stay in the concept of products, while ignoring the creation of the brand, brand management “layman ” still a lot of people. Many companies generally believe that the brand is a long process, investment is also for others to do wedding dress, can not wait for the harvest of the day. Awareness of the brand weakness, resulting in businesses can only earn a small but a little processing fee. What is even worse, over-reliance on other brands, can not enjoy the huge profits from its own brand; even more sadly, the work of enterprises only in the form of low-cost dumping to “spill out.” In view of this, our business must be in service, quality and so on