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在和家电同行朋友谈论“怎样的营销活动才算成功”的话题时,大家统一认可的标准主要有几个维度:一个是活动的口碑。另一个就是销量。那么,究竟多大销售量才能算上一场比较成功的营销活动呢?其实,这也没有统一的标准,如果非得需要个衡量指标的话,就我们自身的经验而谈,活动期间一、两天的销量如果能占全月销量的三分之一到一半,那就是很不错的成绩了。当然,要做场成功的营销活动需要前期细致的工作,也有一
When talking about the topic of “what kind of marketing activities can be considered successful” with friends of household appliances, there are several main standards that we can uniformly recognize: one is word of mouth of activities. The other is sales. So, how much sales can be counted as a more successful marketing campaign? In fact, there is no uniform standard, if you have to need a measure of words, we talk about our own experience, during the event a day or two If sales accounted for one-third of the full-month sales to half, it is a very good result. Of course, to do successful marketing activities field needs detailed work, but also one