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香格里拉,一个神秘、美丽的理想乌托邦瞬息跌落滚滚尘埃,成为一个在旅游热潮与西部商战中,被纷纷争夺的“域名”和“品牌”,而且被估价无形资产500亿……这场“阵地争夺战”持续了五六年之久,直至今年5月5日,云南迪庆中甸县被国务院批准正式易名为香格里拉县,这场“战争”才暂告一段落。但是,争夺各方并不因此而偃旗息鼓,只是锋芒一转,由对阵而联合,一场新的打造“大香格里拉”的“战役”又拉开帷幕,并且宣传声势和投资预算不断升级。目前已达800亿元……,香格里拉,一个名称引发的西部生态旅游工程,其规模之浩大,直逼三峡工程。是千秋伟业?是千古劫数?短时间内还无法定论。
Shangri-La, a mysterious, beautiful and ideal utopia, is rapidly falling into the dust and becoming a “domain name” and a “brand” that have been vying with each other in the tourist craze and the western commercial warfare. Moreover, it is valued at 50 billion intangible assets. War “lasted for five or six years until May 5 this year, Zhongdian County, Yunnan Diqing was officially approved by the State Council for the renamed Shangri-La County, this” war “came to an end. However, the fight for the parties did not come to an end, but the fierce revolution, united by the opposition, a new campaign to create ”Shangri-La" kicked off, and publicity and investment budget escalating. At present, it has reached 80 billion yuan. Shangri-La, a project that triggered the name of the western ecotourism project, is so vast in scale that it is almost equal to the Three Gorges Project. Is the future generations of Albert? Is the number of eternal robbery? There is no conclusion in a short time.