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电视剧生产的市场取向是指电视剧的生产要面向市场,遵循市场运行规律,经济效益将成为生产者追求的主要目标。关于这个问题的讨论原来主要在电视圈中进行。最近,随着41集电视连续剧《爱你没商量》的播出,这个问题的讨论日趋公开了。众多的专家、学者提出:十四大确立了社会主义市场经济的发展模式,我国的电视剧生产也应顺应潮流,采用市场取向的管理模式,以提高质量,调动广大生产部门和电视工作者的积极性。确实,市场经济的运行机制在合理调配资源,调动人的积极性等方面有很大的作用。但是在目前情况下,我国电视剧生产实行市场取向面临这佯几个问题的困扰。首先,是我国有关电视剧生产、经营的立法、司法工作非常薄弱,缺乏法律管理手段。这样,在价值规律的作用下,一些人利益薰心,为了赚钱,就可能
The market orientation of TV drama production means that TV drama production should face the market and follow the law of market operation. Economic benefits will become the main goal pursued by producers. The discussion on this issue turned out mainly in the television circle. Recently, the discussion of this issue has become more and more publicized with the broadcast of 41 episodes of TV series “I Love You No Discussions.” Many experts and scholars put forward that the 14th National Congress of the Communist Party of China established the development mode of socialist market economy and that the production of TV series in our country should follow the tide and adopt the market-oriented management mode so as to improve the quality and arouse the enthusiasm of the broad production departments and TV workers . Indeed, the operating mechanism of the market economy has a great role in rationalizing resources and mobilizing people’s enthusiasm. However, under the current circumstances, the implementation of market orientation in the production of TV drama in our country is plagued by several problems. First of all, it is the legislation on the production and operation of TV dramas in China. The judicial work is very weak and lacks legal management. In this way, under the influence of the law of value, the interests of some people are heart-wrenched and in order to make money,