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尽管现在正处于中国与欧盟在经济领域的敏感期,但6月15日,在上海举行的“GEOX 营销中国两周年媒体见面会”上,Polegato 的心情依然不错。Polegato 是意大利 GEOX 品牌的创始人和董事长,凭借其“会呼吸的”功能鞋在全球掀起了“呼吸”旋风,短短10几年里GEOX 便迅速成为意大利第一休闲鞋品牌,全球排名第四,销售额年增长超过50%,GEOX 在世界鞋业的成长堪称奇迹。2003年初,GEOX 与中国皮鞋著名品牌奥康牵手,正式进入中国市场。两强合作也成为近几年中外鞋业合作的经典案例,尤其是两者“双向借道”的合作模式更是备受业界推崇。两年来,GEOX 与奥康的合作不断深入,迅速在中国成功布局。2003年7月 Polegato 在给他的中国伙伴奥康集团总裁王振滔的亲笔信中豪情满怀,“我们将成为中国鞋业市场的第一。”如
Although it is now in a sensitive period in the economic field between China and the EU, Polegato is still in a good mood on June 15 at the “GEOX Marketing China’s 2nd Anniversary Media Meetings” in Shanghai. Polegato is the founder and chairman of the GEOX brand in Italy. With its breathing breathing shoes, GEOX quickly became the No. 1 casual shoes brand in Italy in just 10 years, making it the world’s No. 1 Fourth, annual sales growth of more than 50%, GEOX footwear industry in the world called a miracle. In early 2003, GEOX and China famous brand Aochen shoes hand, officially entered the Chinese market. Two strong cooperation has also become a classic case of Sino-foreign footwear cooperation in recent years, especially the two “two-way” cooperation model is highly respected by the industry. In the past two years, the cooperation between GEOX and O’Connell has been deepened and the layout of the company has been rapidly established in China. In July 2003, Polegato was full of pride in his handwritten letter to Wang Zhentao, president of his Chinese partner O’Connell Group. “We will be number one in China’s footwear market.”