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目标市场是企业实现预期目标而要进入并为其服务的市场,目标市场的合理选择将直接影响企业未来的发展和机遇。对于初创期的企业来说,目标市场的选择和策略将对企业未来发展有着至关重要的影响,目标市场的正确决策将提高企业产品的市场占有率,提高顾客重复购买率,提高企业的销售额,奠定了企业未来发展的基础,提高了企业的竞争能力,企业应根据自身的实力、产品及竞争对手等多重元素选择目标市场,逐步扩大企业的市场范围。
The target market is the market for the enterprise to achieve its expected goal and to serve it. The reasonable choice of the target market will directly affect the future development and opportunities of the enterprise. For start-up companies, the choice of the target market and strategy will have a crucial impact on the future development of the enterprise. The correct decision-making in the target market will increase the market share of the enterprise’s products, increase the repeat purchase rate of customers, and increase the sales of enterprises This will lay the foundation for the future development of the enterprise and improve the competitiveness of the enterprise. The enterprise shall select the target market based on multiple factors such as its own strength, products and competitors, and gradually expand the market scope of the enterprise.