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自2014年10月,国务院出台国务院46号文件《国务院关于加快发展体育产业促进体育消费的若干意见》中,将体育产业上升为“国家战略”开始,乐视体育便得到了迅猛的发展,通过版权购买,拥有了庞大的体育赛事版权库,并借此成为中国体育视频直播平台中的领头羊。但2017年,由于资金的短缺,乐视体育连失亚冠、中超、英超等诸多重要的版权资源,流失大量用户。在这样的情况下,大力发展自制节目,将是其避开资金缺口,重塑品牌的重要手段。
Since October 2014, the State Council issued document 46 of the State Council, “Several Opinions of the State Council on Accelerating the Development of the Sports Industry and Promoting Sports Consumption,” which started with the sports industry rising to the “national strategy.” As a result, the sports industry has enjoyed rapid development. Purchased through copyright, has a huge copyright library of sports events, and thus become China’s sports video broadcast platform leader. However, in 2017, due to shortage of funds, Music as Losing the AFC Champions League, Super League, Premier League and many other important copyright resources, lost a large number of users. Under such circumstances, vigorously developing home-made programs will be an important means for avoiding the funding gap and reshaping the brand.