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顺势而为应对宏观经济变局宏观经济环境对于广告业的影响,有一个两头放大的效果,即在宏观经济形势好的时候,广告业将会呈现出更好的发展势头;相反,在宏观经济形势不佳的时候,广告业受到的压力会更大。2013年广告行业遇到了不少的挑战,宏观经济形势的不确定性使得很多客户在广告投放上更为谨慎保守,对于价格更为敏感。除此之外,移动互联的飞速发展,也给传统媒体带来了比较大的冲击,这种冲击相信在今后会是传统媒体需要长期面对的。在此背景下,上海地铁媒体在2013年的确承受了很大的压力。申通德高总经理周倩指出,越是在挑战严峻的时候,越是修炼内功,提升团队竞争力的好时机。
Homeopathy and response to macroeconomic changes macroeconomic environment for the advertising industry, there is a double amplification effect that the macroeconomic situation is good, the advertising industry will show a better momentum of development; the contrary, in the macroeconomic situation The advertising industry is under even greater pressure when poor. The advertising industry encountered a number of challenges in 2013. Uncertainties in the macroeconomic environment have made many clients more cautious about ad serving and more price-sensitive. In addition, the rapid development of mobile Internet has also brought a relatively big impact on traditional media. This kind of attack believes that in the future it will be the long-term need of traditional media. In this context, the media in Shanghai Metro really suffered a lot in 2013. Zhou Qian, general manager of Shanghai Shen Tong Tak pointed out that the more challenging the tough time, the more the practice of internal strength and enhance the competitiveness of the team a good time.