建立危机管理机制维护庆矛一流品牌

• 作 者: 赵玉华
• 机 构: 大庆油田射孔弹厂射孔弹分厂综合干事,
• 出 处: 东方企业文化
• 发表日期: 2011年12期
• 关键词: 管理机制 洞察危机 制定应变计划 模拟训练

随着品牌竞争的日趋激烈,品牌活动影响日益广泛,而媒体的日渐强势和经济法规的日臻完善,受各种因素导致的品牌危机也越来越多地出现在公众的视线当中。应提高对危机管理、危机公关的认识,借鉴成功者的方法,吸取失败者的教训,做到未雨绸缪,在危机袭来时胸有成竹、化险为夷。

With the increasingly fierce brand competition, the impact of brand activities is becoming more and more widespread. However, with the increasing strength of the media and the improvement of economic laws and regulations, the brand crisis caused by various factors is also increasingly appearing in public view. Should improve the crisis management, public relations crisis awareness, learn from successful methods, learn the lessons of the losers, so take precautions, when the crisis hit the road with confidence, saved the day.